6-MODULE WEBINAR SERIES:
SALES & MARKETING STRATEGY DIGITAL TRANSFORMATION
When often MSMEs struggle today and prioritise on bringing their first customers, increase their brand awareness, and market penetration, they may rely on traditional forms of sales activities and marketing effort through advertising mostly. But the future is bionic, and the need to build the right foundation for a smarter tomorrow is an important step for any business and even more fundamental yet a bit easier for small to medium enterprises to stay and defend the business and succeed in the future.
Sales and Marketing Digital Transformation is more than just implementing the latest technologies and ad-hoc platforms; it is about re-thinking your customer engagement model and how to leverage on disruptive technologies and re-design business activities to form customer success.
Throughout this workshop series we will cover the digital transformation strategy on Sales and Marketing areas: Digitizing sales strategy, End-to-End Customer Journey, Digital Marketing strategies, better Audience Targeting, Marketing automation workflows, Harnessing the Power of Data, etc.